Innovation that
speaks through
impact
Innovation that speaks
through impact
“Innovation is more than a core value. To us,
innovation is the driving factor behind how we
think, what we do, and why we do it.”
“Innovation is more than a core value. To us,
innovation is the
driving factor behind how we think, what we do, and why we do it.”
- Amit Bhambere, Co-founder, Chief Design &
Strategy Officer
- Amit Bhambere, Co-founder, Chief Design & Strategy Officer
Our future
ready
services
Driving growth through innovation
Our future - ready services
Driving growth through innovation
Strategy
Crafting product strategies that help brands grow like healthy plants in nurseries.
- Design Thinking Workshop
- Product Discovery Workshop
- UX Roadmap
- UX Audit
- Proof of Concept
- Service Design
Research
Digging into user behavior and trends to nurture insightful design solutions.
- User Interviews
- Usability Testing
- Ethnographic Studies
- Usage Analytics
- User Journey Mapping
- Competition Analysis
Design
Crafting intuitive, fresh interfaces that help digital products flourish and bloom.
- Mobile App Design
- Website Design
- SaaS Design
- Data Visualization
- Graphic Design
- Videos and Animation
Development
Building robust, scalable systems that bring digital products to life and help them grow purposefully.
- Front-end
- Backend
- Full stack
- Testing
- Maintenance
Not sure what suits you the best?
We are always just a conversation away
Our core differentiators
Industry agnostic
We take an industry-agnostic approach, driven by research and strategy to excel across industries.
Driven by research
Every decision we make is informed by research that converts and retains.
Custom solutions
Easily add, adjust, or scale services with our flexible model as your requirements.
Always user-centered
We put users at the center, crafting experiences that feel natural and build growth.
Trusted by the future of innovation
The brands we've partnered with tell our story
India
Denmark
Laos
UAE
UK
Japan
USA
Singapore
India
Denmark
Laos
UAE
UK
Japan
USA
Singapore
08+
Countries
10+
Sectors
85+
User Journeys
50+
Happy Clients
Audited spend analyser journey, improving feature usage and user satisfaction.
Redesigned ICICIdirect’s platform, creating clear journeys for retail and HNI investors.
Partnered to redesign digital apps, ensuring consistency and better user experience.
Redesigned complex digital journeys for corporate banking, driving Kotak’s digital transformation.
UAE
Created SEO-driven content for their website redesign, strengthening brand dominance in UAE.
Designed a loan origination system that simplified processes for agents and customers.
Singapore
Enabled credit access while strengthening financial credibility and reliability.
Transformed dealer web portal into mobile app for improved sales and performance tracking.
USA
Designed risk dashboards to streamline complex data with clarity, usability and improved decision making.
Laos
Created intuitive multi-currency wallet, blending user insights with business goals.
UAE
Created interactive website for African audience, boosting brand visibility and partnerships.
Designed a travel card app with a clean look, easing multi-currency management.
Designed a minimal, futuristic web presence that highlights Clyzo's global reach and AI-driven innovations in pharma industry.
USA
A digital platform enabling practitioners to streamline patient onboarding and eye checkup records.
End-to-end website solutions for Prioroute. Showcasing their global expertise in importing and exporting healthcare products.
A seamless collaboration with the SonyLIV design team to constantly improve and enhance the UI & UX of the platform across devices.
We conducted interviews in metropolitan cities of India to understand the binge-watching behavior to curate a personalized experience.
We integrated uniform experience across genres and devices to keep users engaged.
We designed for a niche device, keeping in mind the behavior of its users, transforming the OTT experience.
USA
A comprehensive platform for musicians, managers, and users, Gigs Live became the talk of the pandemic town due to its unique, engaging offering.
Partnered to digitize brand experiences, from service and test drives to new bike launches.
Partnered to digitally transform the commercial vehicle lifecycle — from purchase to protection, repair, and eventual scrapping.
We created a design system unique to Neu, providing UX design support to constantly elevate the experience of a complex app.
Delivered compelling eCommerce visual merchandising and marketing collaterals that elevate customer engagement and brand presence.
Japan
Enhanced UX for a leading Japanese B2B eCommerce platform, streamlining workflows and customer experience.
Built a smart real estate website helping users understand area history and property valuations
Built a super app from scratch to unify services and experiences in the real estate industry.
UAE
Creative branding solutions for Dubai’s real estate — from impactful flyers to engaging presentations and professional company profiles.
USA
Simplified complex enterprise processes, maintaining brand consistency across all offline and online collaterals.
From streamlining navigation to simplifying the information, we made data the hero of the dashboard, adaptable to scalability.
UAE
Designed a CEO-focused SaaS with comprehensive data dashboards for strategic organizational oversight.
UAE
Created a gamified learning experience that was visually rich with themes and character designs.
Developed a platform for professional upskilling through Tata Neu-synced, exclusive educational courses.
Denmark
Developed a marine solution to monitor ship locations and optimize voyages for fuel savings.
Monaco
Creating a dedicated marine community app to foster connections, knowledge sharing, and collaboration.
USA
Developed a SaaS app to configure and manage camera sensors efficiently and intuitively.
UK
Developed AI-powered eCommerce technology enabling plug-and-play integration for large retail brands.
Audited spend analyser journey, improving feature usage and user satisfaction.
Redesigned ICICIdirect’s platform, creating clear journeys for retail and HNI investors.
Partnered to redesign digital apps, ensuring consistency and better user experience.
UAE
Redesigned complex digital journeys for corporate banking, driving Kotak’s digital transformation.
UAE
Created SEO-driven content for their website redesign, strengthening brand dominance in UAE.
Designed a loan origination system that simplified processes for agents and customers.
Singapore
Enabled credit access while strengthening financial credibility and reliability.
Transformed dealer web portal into mobile app for improved sales and performance tracking.
USA
Designed risk dashboards to streamline complex data with clarity, usability, and improved decision-making.
Laos
Created intuitive multi-currency wallet, Lending user insights with business goals.
UAE
Created interactive website for African audience, boosting brand visibility and partnerships.
Designed a travel card app with a clean look, easing multi-currency management.
Redesigned website and digital identity, highlighting future-ready solutions, boosting credibility.
Designed a minimal, futuristic web presence that highlights Clyzo's global reach and AI-driven innovations in pharma industry.
USA
A digital platform enabling practitioners to streamline patient onboarding and eye checkup records.
End-to-end website solutions for Prioroute. Showcasing their global expertise in importing and exporting healthcare products.
A seamless collaboration with the SonyLIV design team to constantly improve and enhance the UI & UX of the platform across devices.
We conducted interviews in metropolitan cities of India to understand the binge-watching behavior to curate a personalized experience.
We integrated uniform experience across genres and devices to keep users engaged.
We designed for a niche device, keeping in mind the behavior of its users, transforming the OTT experience.
USA
A comprehensive platform for musicians, managers, and users, Gigs Live became the talk of the pandemic town due to its unique, engaging offering.
Partnered to digitize brand experiences, from service and test drives to new bike launches.
Partnered to digitally transform the commercial vehicle lifecycle — from purchase to protection, repair, and eventual scrapping.
Six-year partnership transforming Tata Neu’s digital experience with consistent UI design.
Delivered compelling eCommerce visual merchandising and marketing collaterals that elevate customer engagement and brand presence.
Created digital presence and marketing roadmap for a new eco-conscious brand specializing in bags.
Japan
Enhanced UX for a leading Japanese B2B eCommerce platform, streamlining workflows and customer experience.
Built a smart real estate website helping users understand area history and property valuations
Built a super app from scratch to unify services and experiences in the real estate industry.
UAE
Creative branding solutions for Dubai’s real estate — from impactful flyers to engaging presentations and professional company profiles.
USA
Simplified complex enterprise processes, maintaining brand consistency across all offline and online collaterals.
From streamlining navigation to simplifying the information, we made data the hero of the dashboard, adaptable to scalability.
UAE
Designed a CEO-focused SaaS with comprehensive data dashboards for strategic organizational oversight.
UAE
Created a gamified learning experience that was visually rich with themes and character designs.
Developed a platform for professional upskilling through Tata Neu-synced, exclusive educational courses.
Denmark
Developed a marine solution to monitor ship locations and optimize voyages for fuel savings.
Monaco
Creating a dedicated marine community app to foster connections, knowledge sharing, and collaboration.
USA
Developed a SaaS app to configure and manage camera sensors efficiently and intuitively.
UK
Developed AI-powered eCommerce technology enabling plug-and-play integration for large retail brands.
Designed visuals for their multi-themed trading app, improving expert trader's experience.
Reimagined the website design to modern standards, improving navigation and usability.
Redesigned and developed their website while elevating brand experience.
Created SEO-driven content for their website redesign, strengthening brand dominance in UAE.
Designed a travel card app with a clean look, easing multi-currency management.
Redesigned their SaaS platform with a strategy to drive adoption, retention, and revenue.
Conducted a workshop that helped them discover their product and formulate strategy.
Designed risk dashboards to streamline complex data with clarity, usability and improved decision making.
Revamped the application from onboarding to post-login, refining journeys and attracting young users.
Designed a website for a VC supporting nature-positive startups and enterprises.
What our global partners say
What it's like working with Lemon Yellow
My favorite part about working with Lemon Yellow was dependability. I knew that when I wanted to get something done, it would be delivered. And that was, I think, the best part about Lemon Yellow.
Mangesh Someshwar
Creative Head, Tata Digital
We in India, particularly, have been missing, for quite some time, a company which has a very global vision. I somehow sense the Lemon Yellow team has that kind of vision; it has talent...
Vijaybahu Joshi
Associate Vice President & Head of Experience Design, Reliance Jio platforms Limited
With this culture, again, I'm focusing as a number one design agency in India, not just in India, but globally.
Prashish More
AVP - Creative - Marketing, Tata Unistore
Hand-picked from UX Nursery
Services rooted in care, carefully chosen for you
2 Days
Ideation:
Ideation - For fresh launches or big redesigns.
20+ Users
Discovery:
Every 3–6 months or before big releases.
5 Days
Concept:
Anytime you need to test a new feature.
5 Days
Growth:
Quarterly care keeps products healthy.
5+ Users
Validation:
Before launches or after major changes.
Our Engagement Model
Time to pick your growth path
Retainership model
Client’s Favourite 💛️
Continuous design, continuous growth
We provide ongoing fintech design support.
Work with us through predictable monthly collaboration.
Get faster delivery with quicker iterations.
Scale effortlessly as your needs evolve.
Gain deeper product understanding over time.
Retainership is ideal for:
Fintech products with long roadmaps, continuous shipping, or iterative UX evolution
Some of the clients we are engaged with
Project Based
Targeted design for defined goals
We craft focused design to achieve specific goals..
Collaborate with us on a clear scope and timeline.
Drive high-impact outcomes through short-term projects.
Tap into expert support for critical phases.
Hit defined milestones, ideal for MVPs and pilots.
Project Based is ideal for:
MVPs, micro-sites, pilots, or one-off UX needs
Some of the client collaborations on project-basis
Not sure what suits you the best?
We are always just a conversation away
Our story at
GITEX '2024
At GITEX 2024, a leading global technology festival, we proudly shared our
human-centred
innovations, connected with inspiring industry leaders, and explored
future possibilities together,
continuing our journey to blend technology with empathy and create
meaningful, inclusive impact.
We’re here to show how strategy, research and design can turn emerging tech into usable, human-centered products. Innovation doesn’t stick if people can’t use it.
In a world where AI in the future will be able to generate design and code, our edge is strategy and research. We help businesses ask the right questions, uncover real user needs, and then shape solutions where design and technology work together - not as outputs, but as drivers of growth.
We’re industry-agnostic. Our work spans from global enterprises, government bodies, SaaS platforms, and large organizations where user experience directly shapes adoption and scale. Whether it’s simplifying complex systems or improving customer-facing journeys, we partner with teams that see strategy, research & design as tools for impact. We partner with any team looking to sharpen customer experience, scale digital products, or simplify complexity.
We collaborate closely with product and engineering teams. Our role is to translate technical brilliance into experiences that users actually understand and adopt.
We combine business strategy, design thinking, and execution. The output isn’t just “good design” - it’s design that moves KPIs and supports long-term growth.
You can reach out right away—book a call or drop us an email, and we’ll be happy to connect. Our team of business strategists will take the time to understand your goals and guide you through the right approach, helping you choose the services that make the most sense for your business.
You’ll leave with fresh perspectives on how Strategy & Research combined with design+ Development can unlock innovation in your business - whether that’s through smoother experiences, or product ideas you can act on.
