Tata Neu
Designing a one-stop solution for all users of Tata
Bringing all of Tata’s services within a single platform to create an omnichannel experience for the brand’s Indian consumers
One of India’s and the world’s largest business groups, Tata Group is a multinational conglomerate prevalent in a wide range of industries. On April 7, 2022, Tata Group launched a super app first of its kind, Tata Neu, and the nation saw it loud and clear during Tata IPL, 2022 edition.
With design thinking and detailed brainstorming sessions, we began the incredible journey of building this app from the ground up.
Challenge
Designing a super app brings with it an elaborate mix of technical, user, and business challenges. It requires a deep understanding of the market, timely planning, continuous iteration, and tweaks to create an effective super app.
A major challenge in designing Tata Neu was bringing multiple services under one roof. It required creating a cohesive experience in alignment with design principles, while staying true to each product and service’s different needs. Finding the right balance between flexibility and consistency was key here.
The super app’s offerings are as diverse as the user base and needs. Users come looking for different things, from buying everyday groceries to booking flights, and everything in between. Catering to such a huge and varied user base was an exciting challenge that demanded constant effort and refinement.