The Lemonade Process

Because it's the process that makes it perfect


See full Process

Work

This is how digital happiness looks


User-research-case-study-for-netflix-OTT-platform

Netflix

User research to gather pre-sign-in insights to localize the experience

Deliverables

User research & analysis

Engagement

Project-basis

Status

LIVE

See All Work
User-research-case-study-for-netflix-OTT-platform

SonyLIV

Redesign of the entire UI/UX of the OTT platform across devices

Deliverables

UI UX design, Micro-interactions, Development

Engagement

Retainership

Status

LIVE

See All Work
User-research-case-study-for-netflix-OTT-platform

NijuEDx

An immersive online learning experience for IB Board students

Deliverables

UI UX design, Content design, Development

Engagement

Project-basis

Status

WIP

See All Work
User-research-case-study-for-netflix-OTT-platform

Fibe

Application redesign aimed at revamping brand identity

Deliverables

UI UX design, Visual design, Performance marketing

Engagement

Project-basis

Status

LIVE

See All Work
User-research-case-study-for-netflix-OTT-platform

Roots & Shoots

A platform for Jane Goodall Institute's Indian harmonious initiative

Deliverables

UI UX design

Engagement

Project-basis

Status

LIVE

See All Work

Culture

Our secret to success, based on the Jeevanvidya philosophy

The attitude of gratitude

The attitude of wellness

The attitude of learning

Know Us

An attitude of
Gratitude

1500+

Thoughts spread in the world

An attitude of
Wellness

150+

Fitness Thursdays played

An attitude of
Learning

250+

Learning Saturdays conducted

Clients

We'll let the brands speak for us


Logo of Netflix Logo of ICICI Direct Logo of Disney+ Hotstar Logo of HDFC Bank
Logo of Kotak Mahindra Bank Logo of Voot Logo of SonyLIV Logo of NijuEDx Logo of Bajaj Logo of Tata Motors
Logo of Orra Logo of Tata Neu Logo of Avesha Logo of The Chatterjee Group (TCG) Logo of MX Player Logo of Fino Finance
Logo of Shemaroo Logo of Phongsavanh Bank Logo of Mahindra Finance Logo of Tata CLiQ Logo of Clicbrics
Logo of Experian Logo of ICIC Prudential Logo of Fibe Logo of Excelrate Logo of TSS Consultancy

Frequently
Asked
Questions

Don't worry, we have answers

UI stands for user interface while UX means user experience. In simple words, UI design defines the look of your website - the appearance. UX on the other hands, defines the feel of your website - how it works. Often used in correlation, UX is the base on which your UI is built.

 

To understand UI/UX design in the simplest detail possible, see The Yellow Cycle .

We pride ourselves on being a design agency focusing on user-centric, 360° design solutions. We design apps, websites, and enterprise software - from scratch. From user research, design thinking, and UX workshops, to visual and experience design - we create an end-to-end experience for brands, centered around users. When we say we design experience, it includes UX writing, visual design, and micro-interactions. 360° truly means an all-round experience with us.
2 things: our personalized & expert attention to detail and our affinity with nature. First, all our designs go through a careful microscope of usability testing to ensure quality. We treat each project with equal importance, and we design it so - according to the requirement. Second, we are constantly inspired by nature. Sustainable design is one part of it, but what keeps our designs fresh yet classic is the inspiration we take from the expert design of nature.

We have different models of engagement you can choose from, according to your project's requirements. We have offerings that cater to retainers as well as project-basis needs. Visit Solutions to review the models in detail.

Well, that's an interesting and long story. You can read the entire story in About , but to sum it up - we believe in simplicity above all. We started from the most wholesome and basic shape and locked on a circle. Then we came to a color that denotes happiness and a combination of the primary colors and came upon yellow. We denoted Lemon to circle, because we add zest with our designs. Hence, Lemon Yellow.

Yes, we do. We have redesigned websites, apps, and enterprise software across industries like FinTech, OTT, E-commerce, and Data Analytics to name a few. You can see it in the Work section.

Each project cost can be defined according to the project scope and timeline. Based on the effort and resources required, we analyze a brief in detail and create a project scope that suits your needs.

Tuesday @ LY

#Appreciation Tuesday

Get ready to be soaked on Tuesdays, because Appreciations rain at LY!

We know that you know about FinTech.
But you don't know what we know about FinteD
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