Bajaj Pulsar N160
Redefining the rider’s journey with the pulse of thrill
Crafted an immersive journey fueled by bold design, to bring riders the true pulse of thrill.
A leading Indian multinational automotive company, Bajaj Auto has set benchmarks in performance and style, with the Pulsar brand becoming an icon for thrill-seekers worldwide. The Pulsar N160, with its dynamic design and refined power, delivers the perfect balance of thrill and precision engineering.
We embarked on the UI/UX redesign journey for the Pulsar N160 to craft a digital experience that mirrors its raw power and bold character. The new website amplifies the pulse of thrill through immersive visuals and rider-first interactions.
Challenge
The Pulsar N160 represents the next chapter in performance biking. Building on the Pulsar legacy, our goal was to showcase its refined power, precision handling, and bold design in a way that feels both aspirational and accessible.
The focus was on creating a digital experience that highlights the bike’s strengths without overwhelming the user, while inspiring confidence and excitement in riders looking for a machine that redefines everyday thrill.
This meant breaking away from Bajaj’s conventional website templates and embracing a fresh, high-impact visual identity. We needed to translate the N160’s energy and aggression into a fast, immersive experience that performed seamlessly across devices.
Industry
AutomobileServices
UI UX designGraphic designMotion graphic designWeb DevelopmentCreative Quotient
Design leadUI UX designersMotion graphic designer
Our approach
Our collaboration on the Pulsar N160 redesign resulted in a digital experience that is bold, performance-driven, and contemporary. The focal point of this project was the riders and what the Pulsar brand has always stood for power, precision, and control. We aimed to design a journey that resonates with today’s riders, while carrying forward the strong legacy of Pulsar.
Our approach was to go beyond a typical product website and craft an immersive experience with scrollytelling, making the digital journey as engaging and dynamic as the ride itself. The result is a platform that brings the N160’s character to life in a way that feels fresh, seamless, and effortless to explore.
From a bold red-and-black theme to scroll-triggered video loops, every design decision was made to amplify the bike’s aggressive personality. Behind the scenes, smart animation techniques and performance tuning ensured that the high-motion experience remained smooth and responsive across all devices.
The Lemonade Process
Adding a revved-up zest to the process
- Research
- Requirement gathering
- Our understanding
- Competitive analysis
- Plan
- Stakeholders interview
- User interview
- Information architecture
- Explore
- Design workshop
- Wireframes
- Moodboarding
- Create
- UI design
- Design system
- Delight
- Prototyping
- Interactions
- Analyze
- User testing
- Implementation
Understanding the users
The First-Time Riders
The users who are buying a bike for the first time. Making their entry exciting, safe, and easy to handle was the goal. They want a stylish, reliable motorbike that’s fun to ride every day.
The Upgrader
The users who are moving from a commuter bike to a more powerful one. Making their shift smooth and rewarding with better performance was the goal.
UX Workshop
We started by running a workshop that helped us collect all the crucial information.
Outdated digital presence. Lack of engagement. Limited storytelling of performance and design.
Built a modern, rider-first digital experience.
Thrill in every scroll
We reimagined the product page as more than just an information hub it became an immersive rider’s journey. Through scroll-based animations, each feature unfolds from the rider’s point of view, capturing the raw thrill of the N160. The new flow balances excitement with clarity: powerful visuals highlight performance and design, while clean interactions guide users seamlessly through every detail. Beyond showcasing the machine’s adrenaline, we also emphasized the importance of after-sales service, ensuring the experience builds confidence not just in the ride, but in the long-term ownership.
Exploring the Details
From 360° bike views to detailed specifications, every aspect of the N160 is showcased in depth. Interactive color selections let riders visualize their style, while dynamic galleries bring the bike to life in real-world scenarios. The experience also integrates FAQs and service details, leaving riders confident in both performance and ownership.
The result
The Pulsar N160 project transformed into more than just a website it became a digital ride of its own. From scroll-based animations to service-focused storytelling, every interaction was crafted to thrill while building trust. Seeing Bajaj Auto’s bold presence amplified through this journey was a rewarding finish to our collaboration. 🎉