Your growth in Fintech, designed by us
“Fintech should be FinteD, where 'D' stands for Design. It's design that adds the X factor, turning tech into experiences people love.”
- Amit Bhambere, Co-founder, Chief Design & Strategy Officer
Why partner with Lemon Yellow?
How do we help you grow?
Fintech design experts
We specialize in fintech design, crafted with insight, precision, and expertise.
Driven by research
Every decision we make is informed by research that converts and retains.
Custom solutions
Easily add, adjust, or scale services with our flexible model as your requirements.
Always user-centered
We put users at the center, crafting experiences that feel natural and build growth.
Trusted by the future of fintech
The brands we've partnered with tell our story
10+
Sectors
30+
Products
85+
User Journeys
50+
Happy Clients
Improved Muthoot app through UX audit, usability testing, and competition analysis.
UX Audit
•
User Research
•
Proof of Concept
Created a refreshed HomeFirst website carrying warmth through seamless design.
Website Design
•
Motion Design
•
Content Writing
Designed a loan origination system that simplified processes for agents and customers.
App design
•
App Development
•
Visual Design
Redesigned app and website, strengthening presence and enabling funding success.
UX Workshop
•
User Research
•
App Design
Redesigned MSME lender’s website with clean, modern parent-brand aligned identity.
Website Design
•
Motion Design
•
Content Writing
Redesigned their loan origination system, simplifying loan applications and seamless loan tracking.
SaaS Design
•
UX Writing
•
Visual Design
Transformed dealer web portal into mobile app for improved sales and performance tracking.
User Research
•
App Design
•
Data Visualisation
Created interactive website for African audience, boosting brand visibility and partnerships.
Website Design
•
Motion Design
•
Content Writing
Redesigned complex digital journeys for corporate banking, driving Kotak’s digital transformation.
App Design
•
UX Writing
•
Design System
•
App Development
Redesigned their app and website, improving user experience immensely.
Website Design
•
Visual Design
•
Content Writing
Crafted brand identity and an engaging app for holistic personal wealth management.
UX Workshop
•
User Research
•
App Design
Enabled credit access while strengthening financial credibility and reliability.
App Design
•
UX Writing
•
Design System
Audited spend analyser journey, improving feature usage and user satisfaction.
UX Audit
•
User Research
•
Competition Analysis
Six-year partnership transforming Tata Neu’s digital experience with consistent UI design.
App Design
•
Website Design
•
Design System
Redesigned web-application, simplifying trading journeys and boosting investor confidence.
Web-App Design
•
Data Visualisation
•
Design System
Revamped ICICI direct’s trading and investment website, improving usability and engagement.
User Research
•
App Design
•
Design System
Partnered to redesign digital apps, ensuring consistency and better user experience.
Competition Analysis
•
App Design
•
Design System
Redesigned ICICIdirect’s platform, creating clear journeys for retail and HNI investors.
User Research
•
App Design
•
Design System
Designed visuals for their multi-themed trading app, improving expert trader's experience.
Visual Design
Reimagined the website design to modern standards, improving navigation and usability.
Website Design
•
Website Development
•
Visual Design
•
Content Writing
Designed intuitive commuting experiences with smooth interactions, boosting adoption and usage.
App Design
•
Motion Design
•
Design System
Redesigned and developed their website while elevating brand experience.
Website Design
•
Visual Design
•
Content Writing
Created SEO-driven content for their website redesign, strengthening brand dominance in UAE.
Website Design
•
Visual Design
•
Content Writing
Designed a travel card app with a clean look, easing multi-currency management.
Competition Analysis
•
App Design
•
Design System
Redesigned their SaaS platform with a strategy to drive adoption, retention, and revenue.
User Research
•
SaaS Design
•
Design System
Conducted a workshop that helped them discover their product and formulate strategy.
Design Thinking Workshop
Designed risk dashboards to streamline complex data with clarity, usability and improved decision making.
Design Thinking Workshop
•
App Design
•
Design System
Revamped the application from onboarding to post-login, refining journeys and attracting young users.
Competition Analysis
•
App Design
•
App Development
•
Design System
Improved Muthoot app through UX audit, usability testing, and competition analysis.
UI UX Design
•
Graphic design
•
Performance marketing
Created a refreshed HomeFirst website carrying warmth through seamless design.
Website Design
•
Motion Design
•
Content Writing
Designed a loan origination system that simplified processes for agents and customers.
App design
•
App Development
•
Visual Design
Redesigned app and website, strengthening presence and enabling funding success.
UX Workshop
•
User Research
•
App Design
Redesigned MSME lender’s website with clean, modern parent-brand aligned identity.
Website Design
•
Motion Design
•
Content Writing
Redesigned RXIL’s website with contemporary design, improving MSME financing accessibility.
Website Design
•
Motion Design
•
Website Development
•
Content Writing
Redesigned their loan origination system, simplifying loan applications and seamless loan tracking.
SaaS Design
•
UX Writing
•
Visual Design
Transformed dealer web portal into mobile app for improved sales and performance tracking.
User Research
•
App Design
•
Data Visualisation
Created interactive website for African audience, boosting brand visibility and partnerships.
Website Design
•
Motion Design
•
Content Writing
Redesigned complex digital journeys for corporate banking, driving Kotak’s digital transformation.
App Design
•
UX Writing
•
Design System
•
App Development
Redesigned their app and website, improving user experience immensely.
Website Design
•
Visual Design
•
Content Writing
Created intuitive multi-currency wallet, bLending user insights with business goals.
User Research
•
App Design
•
Design System
Crafted brand identity and an engaging app for holistic personal wealth management.
UX Workshop
•
User Research
•
App Design
Enabled credit access while strengthening financial credibility and reliability.
App Design
•
UX Writing
•
Design System
Audited spend analyser journey, improving feature usage and user satisfaction..
UX Audit
•
User Research
•
Competition Analysism
Six-year partnership transforming Tata Neu’s digital experience with consistent UI design.
App Design
•
Website Design
•
Design System
Redesigned web-application, simplifying trading journeys and boosting investor confidence.
Web-App Design
•
Data Visualisation
•
Design System
Revamped ICICI direct’s trading and investment website, improving usability and engagement.
User Research
•
App Design
•
Design System
Partnered to redesign digital apps, ensuring consistency and better user experience.
Competition Analysis
•
App Design
•
Design System
Redesigned ICICIdirect’s platform, creating clear journeys for retail and HNI investors.
User Research
•
App Design
•
Design System
Designed visuals for their multi-themed trading app, improving expert trader's experience.
Visual Design
Reimagined the website design to modern standards, improving navigation and usability.
Website Design
•
Website Development
•
Visual Design
•
Content Writing
Designed intuitive commuting experiences with smooth interactions, boosting adoption and usage.
App Design
•
Motion Design
•
Design System
Redesigned and developed their website while elevating brand experience.
Website Design
•
Visual Design
•
Content Writing
Created SEO-driven content for their website redesign, strengthening brand dominance in UAE.
Website Design
•
Visual Design
•
Content Writing
Designed a travel card app with a clean look, easing multi-currency management.
Competition Analysis
•
App Design
•
Design System
Redesigned their SaaS platform with a strategy to drive adoption, retention, and revenue.
User Research
•
SaaS Design
•
Design System
Conducted a workshop that helped them discover their product and formulate strategy.
Design Thinking Workshop
Designed risk dashboards to streamline complex data with clarity, usability and improved decision making.
Design Thinking Workshop
•
App Design
•
Design System
Revamped the application from onboarding to post-login, refining journeys and attracting young users.
Competition Analysis
•
App Design
•
App Development
•
Design System
Designed a website for a VC supporting nature-positive startups and enterprises.
Website Design
•
Website Development
•
Visual Design
•
Content Writing
Redesigned website and digital identity, highlighting future-ready solutions, boosting credibility.
Website Development
What our FinTech partners say
What it's like working with Lemon Yellow
It has been great working with Lemon Yellow over the past 4 years. Beyond their excellent design work, what stands out is their culture. It truly feels like a place where creativity thrives, making it an amazing experience to collaborate with LY.
Sid Rath
Product Leader, Quantiphi
Our product was traditionally a ‘pencil product’ catering to retirement audiences, but we wanted to create a digital journey. Lemon Yellow built a fabulous app for us, making it more appealing to the younger generation.
Abhijit Surve
Chief Technology Officer, ICICI Prudential
With Lemon Yellow, it always felt like they were part of our own team, fully involved in the growth of Tata Digital as we built the app. They played a vital role as true partners, not just suppliers, and that’s the real Lemon Yellow difference.
Mangesh Someshwar
Creative Head, Tata Digital
Hand-picked from UX Nursery
Services rooted in care, carefully chosen for you
2 Days
Design Thinking Workshop
Hands-on design thinking workshop to enhance your product or build a new one, perfectly aligned with business goals and user needs.
Ideation:
Ideation - For fresh launches or big redesigns.
20+ Users
User Interviews
Get inside your users’ minds—explore their behaviors, needs, and challenges to design products they’ll love and actually use!
Discovery:
Every 3–6 months or before big releases.
5 Days
Idea to Prototype
Rapidly transform ideas into interactive product prototypes for testing, feedback before full build.
Concept:
Anytime you need to test a new feature.
5 Days
UX Audit
We take a deep dive into your product to spot usability, design, and content gaps—think of it as a health check for a smoother experience!
Growth:
Quarterly care keeps products healthy.
5+ Users
Usability Testing
Evaluate how easy and intuitive a product is to use by observing real users as they navigate through the product.
Validation:
Before launches or after major changes.
12 Days
Design System
A unified design system ensuring consistency, scalability, and seamless user experience across your product.
Maturity:
Set once, grows with the product.
Our Engagement Model
Time to pick your growth path
Retainership model
Client’s Favourite 💛️
Continuous design, continuous growth
We provide ongoing fintech design support.
Work with us through predictable monthly collaboration.
Get faster delivery with quicker iterations.
Scale effortlessly as your needs evolve.
Gain deeper product understanding over time.
Retainership is ideal for:
Fintech products with long roadmaps, continuous shipping, or iterative UX evolution
Some of the clients we are engaged with
Project Based
Targeted design for defined goals
We craft focused design to achieve specific goals..
Collaborate with us on a clear scope and timeline.
Drive high-impact outcomes through short-term projects.
Tap into expert support for critical phases.
Hit defined milestones, ideal for MVPs and pilots.
Project Based is ideal for:
MVPs, micro-sites, pilots, or one-off UX needs
Some of the client collaborations on project-basis
Not sure what suits you the best?
We are, always, just a conversation away
Leading with example
Defining FinteD with design thinking
- Event shots
- Blogs
- White paper
Design drives downloads
The balance of aesthetics and function clicks with the user, and makes them click!
Fintech Festival
India,
2021
Amit Bhambere
Amplify simplicity
The thumb rule of designing any experience is to keep it simple for the users.
Fintech Festival
India,
2021
Amit Bhambere
Featuring gamification
The next big feature of the industry is here to revolutionize the entire game of fintech!
Fintech Festival
India,
2021
Amit Bhambere
Weight of “Wow!”
We all enjoy a “Wow!” every now and then, but is that all users look for?
Fintech Festival
India,
2021
Amit Bhambere
Yes, we have both Design & Development as 2 quite different, detailed, and distinct Solutions in our portfolio. If you need us to design as well as develop your product, we have skilled and experienced designers and developers who work collaboratively. Based on your requirement, we create a scope that suits your needs and both our teams' efforts.
We don't just make things look pretty, we use design to solve business problems. Better experiences bring happier customers, and happier customers grow your business.
Absolutely. A smooth journey keeps people coming back, while smart design nudges them to click, buy, or subscribe without friction.
We go beyond just screens. From product flows to brand voice, we make sure every touchpoint feels connected.
We listen first, design later. The insights from research directly shape sketches, wireframes, and final designs.
We've teamed up with both household names and hungry startups. The scale changes, but the design thinking stays sharp.
By keeping things structured and transparent. Clear sprints, quick feedback loops, and zero over-complication.
