Hello, FinTech.

We're your partner in experience
design, from strategy to execution

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User Journeys

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Happy clients

What is FinteD?

Our two cents

Redefining fintech with design solutions
Strategy

Leading with user research, UX audit and workshop, to explore potential opportunities.

Content

Letting UX writing take the center stage, with words free of jargon, full of relevance.

Design

Translating strategic findings into delight with UI UX, visual and motion graphic design.

Development

Making finance tech-savvy, with web & mobile app development, for easy access.

View All
~ Amit Bhambere Co-founder, Chief Design & Strategy Officer
“Fintech should be FinteD, where 'D' stands for Design. It's design that adds the X factor, turning tech into experiences people love.”

Turning into FinteD

One fintech project at a time
  • Lending
  • Investments & trading
  • Commercial banking
  • NBFCs
  • Platforms & technology
  • Consumer banking
  • Neo banks
  • Credit data & tech
  • Compliance

Fibe

Application redesign taken up a notch by designing a loan-lending carnival!

UI UX Design Graphic design Performance marketing

View Case Study

HomeFirst

Curated a wholesome home loan experience that brings users closer to their dream homes.

UI UX Design UX writing Motion graphic design

View Case Study
Coming soon

IndiaShelter

Packaging the home loan experience for many types of users, with end-to-end delight.

UI UX Design Motion graphic design Web development

Coming soon

Xtracash

Designed an interactive digital platform of loan distribution for a global audience.

UX strategy UI UX Design Motion graphic design

Coming soon

GMoney

Assisted in making healthcare and insurance more accessible to users with medical needs.

UI UX Design

FinTech Clients

We'll let the brands speak for us
Netflix ICICI Hotstar HDFC Bank Netflix 2 ICICI 2 Hotstar 2 HDFC Bank 2
Logo of Kotak Mahindra Bank Logo of Voot Logo of SonyLIV Logo of NijuEDx Logo of Bajaj Logo of Kotak Mahindra Bank 2 Logo of Voot 2 Logo of SonyLIV 2 Logo of NijuEDx 2 Logo of Bajaj 2
Logo of Orra Logo of Tata Neu Logo of Avesha Logo of The Chatterjee Group (TCG) Logo of MX Player Logo of Orra 2 Logo of Tata Neu 2 Logo of Avesha 2 Logo of The Chatterjee Group (TCG) 2 Logo of MX Player 2
Logo of Shemaroo Logo of Phongsavanh Bank Logo of Mahindra Finance Logo of Tata CLiQ Logo of Shemaroo 2 Logo of Phongsavanh Bank 2 Logo of Mahindra Finance 2 Logo of Tata CLiQ 2
Logo of Experian Logo of ICIC Prudential Logo of Fibe Logo of Fibe Logo of Experian 2 Logo of ICIC Prudential 2 Logo of Fibe 2 Logo of Fibe 2
Because numbers speak
louder than words
135%
Revenue growth for Fibe, year-on-year.
2500+
Dealers moved to Dashboard for Mahindra Finance.
1.8M+
Active users across multiple apps under ICICI Securities.
Let's tap into your business's full potential?

Leading with example

Defining FinteD with design thinking
  • White paper
  • Event shots
  • Blogs

Frictionless KYC: The UX Driven Future of FinTech

The know your customer (KYC) process is a rite of passage for any fintech platform, and often a challenging hurdle for users. Discover how to balance compliance and user satisfaction to create smooth, user-centric KYC journeys.

Decode the world of
cross-border payments with us
Explore the key opportunities in and around cross-border payments, with a brief analysis of over 15 websites of leading industry players through the lens of design!

Festive spirits

Spreading FinteD, locally & globally
Global FinTech Festival, 2024
Opened a make-shift cafe and served our most delightful experiences at GFF, ‘24!
The one where FinteD was talked about a latte!
Canada FinTech Symposium, 2024
Led the design wheel at Canada's prime fintech festival, Canada Fintech Symposium.
The one where FinteD flew to Canada!
Seamless Middle East, 2024
Mapped the future of fintech landscape with bright minds leading change across the UAE region.
The one where FinteD flew to Dubai!
FinTech Festival India, 2023
Served fresh lemonade and fresher design solutions to fintech partners of democratizing digital economy.
The one where FinteD was (proudly) the odd one out!
FinTech Festival India, 2022
Introduced the value of design to finance and technology, with interactive first-hand experiences.
The one where enthusiasts of FinteD reached Delhi!
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Award of honor

Celebrating recognition

India’s Best Design Awards recognized and honored Lemon Yellow’s redesign of Fibe (formerly known as EarlySalary) as India’s Best Design Project.

UI UX design
Graphic design
Performance marketing
India’s Best Design Project, ‘23

Why Lemon Yellow?

Fresh out of collaboration

...Responded well and were always available to hear concerns and resolve issues. Lemon Yellow LLP delivered a modern design and concept suited to the app. They also successfully improved the app's user journeys. Moreover, the client, Phongsavanh, lauded Lemon Yellow’s skills and prompt responses. They also appreciated LY’s availability to listen to their concerns and resolve issues.”

Ratnakar V Head of Mobile Money, Vientiane (Laos)

We appreciate the new ideas they bring, the clarity in their ideas, and their collaborative approach. We commend Lemon Yellow LLP's organized, efficient workflow, effective communication, and on-time delivery. The knowledgeable team constantly brings fresh ideas to the table and works collaboratively to streamline the client's success.”

Anmol Lead Product Manager, Fibe

"They responded to all our needs. Lemon Yellow LLP delivered the project on time, meeting the client's expectations. They communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. Their quick turnaround time and timely responsiveness were hallmarks of their work."

Anonymous Manager, Optasia

Frequently
Asked
Questions

Don't worry, we have answers

Yes, we do. From idea to market, we firmly believe in aiding start-ups to rise and flourish. We offer a comprehensive range of solutions that cater to the specific needs of start-ups. Check out all our offerings for start-ups to know more.

Absolutely. In the constantly evolving world of fintech, gamification is not a trend but a distinct way of engaging with users. It’s a space where creativity meets innovation, our favorite kind of space.

Our work for Fibe’s mobile application is a great example of all the aspects we cover in a gamified fintech platform, and turn it into a carnival for the users!

Yes, we have mapped out a comprehensive plan for website redesign. After a thorough UX audit of the existing website, understanding the pain points, room for improvement, and the intent of redesign, we will be all equipped to give your fintech website an all-new identity.

Yes, we design for B2B fintech platforms too. Fintech companies in the B2B sector are changing the landscape of fintech, especially with digitization. Driven by design solutions and an expert team of designers, we have designed many B2C and B2B fintech products.

Check out this project, where our design helped the B2B platform thrive!

Yes, we design super applications too. We have been the UX design partner for Tata Neu, India’s first super app. Offering a wide range of financial services on a single platform majorly elevates user convenience, and ultimately, user satisfaction. With design thinking, we can design creative solutions to accommodate the vast amounts of data, making the product a success with no compromise.

Thursday @ LY

#Fitness Thursday

99.99% Lemons say that their favorite day is Thursday.

Check out why

We know that you know about FinTech.
But you don't know what we know about FinteD
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