Vayana
Easing the application and tracking of loans with V-LOS
Facilitated frictionless credit distribution with an all-new experience, driven by brand identity, for Vayana’s loan origination platform.
One of India’s largest trade financing network, Vayana is dedicated to empowering supply chains with accessible and affordable trade credit. By identifying and bridging financial gaps, the company accelerates growth for businesses of all sizes, ensuring every member in the supply chain can thrive in a connected, efficient ecosystem. With Vayana’s Loan Origination System (V-LOS), they help banks, NBFCs, and financial institutions to streamline and fast-track their loan origination and credit approval processes.
Driven by design thinking and powerful brainstorming sessions, we redefined the V-LOS platform’s user interface and overall experience.
Challenge
The V-LOS platform required a complete UI revamp, with a fresh user interface accompanied by elements and layouts designed in alignment with the established brand identity. The challenge was to balance a visually appealing interaction for the users while ensuring a seamless navigational journey throughout the platform.
Industry
FinTechServices
UI UX designCreative Quotient
Design leadUI UX designers
Our approach
During our collaboration with Vayana, the primary focus was on addressing the challenges faced by the Vayana users. By thoughtfully comprehending the brand and its user base, we aimed to actively work towards solving their specific problems. Consequently, our goal was to curate a delightful experience that seamlessly navigates the complexities of the product’s features while aligning with the new brand guidelines. Every experience we design puts the end user at its core, across all industries. If you're looking to captivate your customers with exceptional digital experiences, let’s connect and craft something truly unforgettable for your users.
The Lemonade Process
Adding an easygoing zest to the process
- Research
- Competitive analysis
- Plan
- UX audit
- Information architecture
- Explore
- Referencing
- Moodboarding
- Create
- UI design
- Design system
- Delight
- Prototyping
- Interactions
- Analyze
- Quality analysis
Understanding the users
Anchors
These users act as business enablers who support their resellers by facilitating the credibility needed for loan applications. They foster a mutually beneficial and collaborative business environment.
Channel partners
This category of users include vendors, employees, and partners affiliated with a specific business. These users will apply for the loan using the V-LOS platform and gain the working capital seamlessly.
Financial institutions
These users are the providers of loans and working capital, ensuring the facilitation of financial resources. They maintain the proper channeling of lending activities, while overseeing the strategic and responsible distribution of funds.
Identifying gaps with UX audit
We went back to skim through the many layers of the existing experience. In the process, we uncovered the hidden pain points and missed opportunities that could be improved in the new experience. By recognizing the gaps and areas of improvement, the experience to be designed now looked more clear. Such a comprehensive UX audit set the stage for a transformative experience, one that truly resonates with the users.
Lacked visual hierarchy. Not in alignment with the brand identity. Inconsistent design.
Established a clear visual hierarchy. Adherence to the brand’s style guide. Centralized design system for design consistency.
Fast and friction-free loans with V-LOS
Vayana’s revamp called for a dynamic and intuitive user interface that embraces its vibrant brand colors as well as its engaging approach. Vayana redefines financial management with optimal financial transactions and budgeting, and our focus was to realize this into design as well. We achieved that by simplifying complex financial tasks into a seamless journey of discovery and efficiency, and offering an accessible and enjoyable experience for all users.
Designed for clarity and control
The process of applying for a new loan can be intimidating, which often makes users slightly anxious and hesitant about the entire procedure. Thus, we crafted an informative and simplified application flow to make the loan application process more user-friendly. Our goal was to provide clarity, ease, and confidence every step of the way, ensuring a smooth and stress-free experience for the end users.
Thinking fast with V-LOS
Breaking down the loan application process into simpler steps
Clean and compact design for a frictionless user journey
Overview of the application form for quick access
Revolutionizing lending with V-LOS
With V-LOS, we aimed to transform the system of loan application. V-LOS is designed to be a platform where innovating thinking meets user-centric design. Our approach was to keep it more intuitive, efficient, and accessible for the users. From the user-friendly dashboard to the meticulously curated forms and a streamlined loan application process, we simplified complex financial interactions in every phase.
The result
With the V-LOS redesign, our aim was to create consistent design following the brand language, making V-LOS a leader in the financial landscape. By implementing brand guidelines and enhanced visual elements, V-LOS now offers an intuitive user interface that is easy to understand and in-line with the brand’s values. The collaboration resulted in a brand new platform, empowered with a delightful experience! 🎉