ArthaOne
Redefining digital private banking with personalization
From branding to product design, we revolutionized wealth management into a personalized, next-level experience.
ArthaOne was born from a vision: to simplify and empower financial independence in India. Drawing from the essence of “Artha,” meaning wealth or purpose, and “One,” meaning simplicity and unity, we crafted a brand identity that is approachable, aspirational, and deeply user-centric, building both - visual appeal and trust. This cutting-edge platform provides users with a holistic view of their investments, savings, and assets - all in one place. Beyond an overview, the platform empowers users to actively manage their finances through smart, personalized recommendations tailored to their behavior, goals, and risk appetite.
Through design thinking, fruitful brainstorming, and collaborative development, we built ArthaOne from the ground up to transform wealth management, making it accessible, intuitive, and impactful.
Challenge
Our biggest challenge was designing the user journey from scratch, while creating a brand that would resonate with a diverse user base. A key aspect of this journey was integrating complex financial processes, including the modern Account Aggregator framework, goal-setting features, and a carefully curated behavioral questionnaire, to draw financial personas and deliver personalized recommendations. Our aim was to simplify complex financial processes and offer the users a holistic, mobile-first experience that seamlessly integrates every aspect of their finances.