The redesign journey of EarlySalary to Fibe
The journey of digital happiness from EarlySalary to what we now know and love as Fibe.
Fibe is an innovative lending platform that aims at providing their users with easy, modern personal
loan options. They wanted to change the way today's India takes loans - through a mobile-first
experience, which is where we came into picture.
With design thinking and rigorous brainstorming sessions, we redefined the user experience to achieve the vision - creating a revolutionary lending experience.
We needed to build a strong new foundation for an old legacy. An entirely new look and feel was the goal. We wanted to design an experience that will cater to the growth of Fibe. One of the key challenges was to reduce the user journey for the application process.
ServicesUI UX design Motion graphic design
Creative QuotientDesign lead UI UX designers Motion graphic designer
Fibe and Lemon Yellow's collaboration resulted in a design which was
modern, exciting and innovative. The focal point of this
collaboration were the users and what Fibe as a brand stands for. We
wanted to design an experience that the users would enjoy and not
reinvent the wheel completely. We wanted to understand Fibe and pick
up right where they left off.
Our approach was to think beyond the same ol' finance application and bring something new to the table which was also easy for the users to adapt to.
The Lemonade Process
Adding a pinch of creativity & illustrations
- Requirement gathering
- Our understanding
- Competitive analysis
- Stakeholders interview
- User interview
- Information architecture
- Design workshop
- UI design
- Design system
- User testing
Understanding the users
The users who have been with Fibe from the beginning. Making their transition smooth and minimize the learning curve was the goal.
This category of users have not used the app before and the newly designed experience will be the beginning of their journey with Fibe.
These users are driven by their intent to get money in order to achieve their goals & are motivated to complete the process throughout the application.
The window-shoppers casually browse through the app after coming across it. They are potential users but would not go for the products offered right away.
We scratched the markers first on our heads, then on the board and sketched a version for the new application.
With our pens, papers and sticky notes in place, we uncovered the why, understood challenges, aligned goals and set milestones.
High user drop rate. Mismatch in branding and communication. Long application process.
One-tap application process. A carnival theme. Trust & assurance.
Introducing Fibe to the world
A carnival-esque moodboard with brand colours was all set to make the application look and feel festive. We also got to meet our little helper Fibo who guides the users at every step of their journey!
Emotion adds value
(Green) is shy, timid, and like everything, in moderation
(Orange) is cheerful, spreading happiness everywhere it goes
(Pink) is bit fiery and delivers the message of caution!
We made design talk
Sticking to the overall theme and to keep users excited, we turned the same good old onboarding process
into an interactive story that captured users’ attention from the get go!
We made our design talk and made it engaging with different visuals where each screen told a story of the adventure that the user would be going on.
Welcome to the carnival of upgrades with Fibe
One credit line for a world of possibilities
It's the carnival world of upgrades
Get what you want, without the wait
Skip the queues, incredible upgrades take just 10 minutes
Get what you want in 10 mins
Choose your instant life upgrades.
Get up to ₹ 5 lacs and spend it the way you want
Instant loan in 10 mins upto ₹5 lacs
The hero of our design -
We changed the tone of the app to make it feel like the users were having a conversation with the app. Each interaction with Fibo was designed to give a human touch to the messages displayed on the screen.
Say hello to gamification 👋
We chose the gamification approach for the new application. This kept the users engaged and made them feel excited about earning rewards made specially for them.
Simplifying the process
Gone are the days when people spent hours applying for "instant loans". Ironic, right? A simplified process was the answer. Now all you need are 10 minutes to get your cash loan from the application.
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