PiscesER1 Marine

PiscesER1 Marine

Extending digital delight with visual design for marketing

A collaboration with a vessel IT company to bring digital happiness across all platforms through our illustrations.

PiscesER1 Marine made their mark to prominence for providing excellent services in the Marine Vessel IT industry. They provide IT Solutions to marine vessels sailing across different routes along with companies that work with large number of fleets.

Keeping design thinking at the core, we curated a user experience that helped PiscesER1 Marine garner more leads and brought digital happiness to the users from coast to coast.


What we needed to redefine

We needed to build a website that portrayed marine IT to the global users in a simplistic manner. The brief was to keep the branding intact, generate more business as well as show the industry excellence of PiscesER1 Marine through their work portfolio.

Marine IT
Graphic design Social media marketing
Creative Quotient
Graphic designers Content writer
Girl using Fibe

Our approach

PiscesER1 Marine 🤝 Lemon Yellow

Lemon Yellow and PiscesER1 Marine collaborated to create graphics that were unique, engaging, and focused on refining the message that the brand intended to convey to the T.

We had the liberty to design a visual language that was a perfect blend of delightful branding elements and information.

Understanding the users

Marine fleet owners

The primary users of PiscesER1 Marine are marine fleet owners who own cargo ships. These users rely on PiscesER1 Marine to manage their vessel operations efficiently and effectively.

Decision makers

The IT operations PiscesER1 conducts have to be approved through the decision makers of the company. It's important to reach every key decision makers of the marine world for brand awareness.

What was the problem

No visual design language. Information heavy case studies. Lack of social media presence.

What Lemon Yellow did

Set up a design language. Made the content easy. Pitched an online presence.


We made illustrations talk

Sailing the vessels towards results with design

Our creatives were designed to give PiscesER1 Marine a distinct identity through an illustration style and colour palette that were uniquely curated for them.

We aimed to make the designs speak for themselves, keeping them simple and easy to understand for the users.

A combination of engaging illustrations & delightful interactions

Designs that spoke the language of the users

We created a social media presence through creatives that spoke a consistent and visually engaging language. Our aim was to give PiscesER1 Marine a cohesive feed that effectively communicated the core values of the brand.

Conversational UI Conversational UI

Showcasing industry excellence through case studies

A redesign of their excellent work

PiscesER1 Marine has been a prominent name in the industry and has made their mark through their state of the art services. We redesigned their case studies to showcase their work with a touch of beautiful illustrations!

Conversational UI

The result

Our happy ending

Our happy ending was when the sea met innovation through beautiful illustrations, aesthetics and a new online presence!🎉

We also designed and developed
the PiscesER1 website

The marine experience was not only designed but also developed in-house!


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