PiscesER1 Marine
Extending digital delight with visual design for marketing
A collaboration with a vessel IT company to bring digital happiness across all platforms through our illustrations.
PiscesER1 Marine made their mark to prominence for providing excellent services in the Marine Vessel IT industry. They provide IT Solutions to marine vessels sailing across different routes
along with companies that work with large number of fleets.
Keeping design thinking at the core, we curated a user experience that helped PiscesER1 Marine garner more leads and brought digital happiness to the users from coast to coast.
Challenge
We needed to build a website that portrayed marine IT to the global users in a simplistic manner. The brief was to keep the branding intact, generate more business as well as show the industry excellence of PiscesER1 Marine through their work portfolio.
Industry
Marine ITServices
Graphic design Social media marketingCreative Quotient
Graphic designers Content writer
Our approach
Lemon Yellow and PiscesER1 Marine collaborated to create graphics that were unique, engaging, and focused on refining the message that the brand intended to convey to the T.
We had the liberty to design a visual language that was a perfect blend of delightful branding elements and information.
The Lemonade Process
Adding a touch of color to designs
- Research
- Requirement gathering
- Our understanding
- Competitive analysis
- Plan
- Stakeholders interview
- User interview
- Information architecture
- Explore
- Design workshop
- Wireframes
- Moodboarding
- Create
- UI design
- Design system
- Delight
- Prototyping
- Interactions
- Analyze
- User testing
- Implementation
Understanding the users
The primary users of PiscesER1 Marine are marine fleet owners who own cargo ships. These users rely on PiscesER1 Marine to manage their vessel operations efficiently and effectively.
The IT operations PiscesER1 conducts have to be approved through the decision makers of the company. It's important to reach every key decision makers of the marine world for brand awareness.
No visual design language. Information heavy case studies. Lack of social media presence.
Set up a design language. Made the content easy. Pitched an online presence.
We made illustrations talk
Our creatives were designed to give PiscesER1 Marine a distinct identity through an illustration style and colour palette that were uniquely curated for them.
We aimed to make the designs speak for themselves, keeping them simple and easy to understand for the users.
A combination of engaging illustrations & delightful interactions
We created a social media presence through creatives that spoke a consistent and visually engaging language. Our aim was to give PiscesER1 Marine a cohesive feed that effectively communicated the core values of the brand.
Showcasing industry excellence through case studies
PiscesER1 Marine has been a prominent name in the industry and has made their mark through their state of the art services. We redesigned their case studies to showcase their work with a touch of beautiful illustrations!
The result
Our happy ending was when the sea met innovation through beautiful illustrations, aesthetics and a new online presence!🎉
We also
designed and developed
the PiscesER1 website
The marine experience was not
only designed but also developed
in-house!
