PiscesER1 Marine
Bringing the marine vessel IT website to life through code
An implementation of frontend technologies that brought designs to life.
PiscesER1 Marine made their mark to prominence for providing excellent services in the Marine Vessel IT industry. They provide IT Solutions to marine vessels sailing across different routes
along with companies that work with large number of fleets.
Keeping design thinking at the core, we curated a user experience that helped PiscesER1 Marine garner more leads and brought digital happiness to the users from coast to coast.
Challenge
We had to create a website with both informational and attractive structure. The main goal was to showcase PiscesER1 Marine's portfolio while also carefully curating the user experience, which would lead to the generation of additional leads.
Industry
Marine ITServices
DevelopmentCreative Quotient
Frontend developers
Our approach
Lemon Yellow and PiscesER1 Marine's collaboration started set sail three years ago with a website redesign project. This also transcended beyond design where we also brought the website to
life through development.
This new website was a beautiful result of an effortless collaboration across teams, right from the designs to the final execution - everything was done keeping the brand values in mind.
The Lemonade Process
Adding our refreshing touch to an all time classic
- Research
- Requirement gathering
- Our understanding
- Competitive analysis
- Plan
- Stakeholders interview
- User interview
- Information architecture
- Explore
- Design workshop
- Wireframes
- Moodboarding
- Create
- UI design
- Design system
- Delight
- Prototyping
- Interactions
- Analyze
- User testing
- Implementation
Lack of strong digital presence.
An easy to navigate website to establish a strong digital frontier.
The way we played with interactions
To bring the website to life we integrated micro-interactions throughout the pages. These interactions were developed to catch the user's attention and highlight important information in an engaging way.
We brought the designs to life
We infused an element of delight into every page of the website. We thoughtfully curated and optimised every design for a user-friendly and functional experience on the website.
The result
Our happy ending was a fully developed, new, clean and structured website. This new website was not just SEO friendly but also user and business -friendly!🎉
We also
designed this website
and marketed the brand
Before smooth functions came
experience design. After, came
marketing.
