CRISIL
Building financial trust in users with brochure design
Designed CRISIL’s extensive brochure for AU SFB by transforming financial products and insights into a visually rich narrative.
Credit Rating Information Services of India Limited (CRISIL) is a leading, agile, and innovative global analytics company driven by the mission of aiding markets to function better. A subsidiary of S&P Global, CRISIL provides credit ratings, research, and risk and policy advisory services. During our collaboration with CRISIL, we also gained insights into AU Small Finance Bank (AU SFB), one of India’s largest tech-led small finance bank, which helps rural people grow small-scale businesses.
With collaborative design thinking and focused brainstorming sessions, we aimed to design a brochure that aligns seamlessly with AU SFB’s vision to make financial services more engaging.
Challenge
Our goal was to design an engaging bank brochure with a fresh, distinctive look and feel that appeals to the end user. A major challenge was to ensure that the brochure’s content remained clear and easy to read. And finally, we aimed to create an engaging experience that supports the growth of both - the companies involved, CRISIL and AU SFB, as well as the users.