Work
This is how digital happiness looks
![User-research-case-study-for-netflix-OTT-platform](/media/work/netflix_48.webp)
Netflix
User research to gather pre-sign-in insights to localize the experience
User research & analysis
Project-basis
LIVE
![User-research-case-study-for-netflix-OTT-platform](/media/work/sony_liv_48.webp)
SonyLIV
Redesign of the entire UI/UX of the OTT platform across devices
UI UX design, Micro-interactions, Development
Retainership
LIVE
![User-research-case-study-for-netflix-OTT-platform](/media/work/niju_edx_48.webp)
NijuEDx
An immersive online learning experience for IB Board students
UI UX design, Content design, Development
Project-basis
WIP
![User-research-case-study-for-netflix-OTT-platform](/media/work/Final_Fibe_logo-01_2_1.png)
Fibe
Application redesign aimed at revamping brand identity
UI UX design, Visual design, Performance marketing
Project-basis
LIVE
![User-research-case-study-for-netflix-OTT-platform](/media/work/Jane_Goodall_49.png)
Roots & Shoots
A platform for Jane Goodall Institute's Indian harmonious initiative
UI UX design
Project-basis
LIVE
![A case study brief on the user research done for the OTT platform, Netflix.](/media/work/Netflix_Work_Banner__1440_x_810.jpg)
![Logo of Netflix](/media/work/netflix_48.webp)
![A case study brief about the cross-device UI UX design work done for the OTT platform SonyLIV.](/media/work/sony.jpg)
![Logo of SonyLIV](/media/work/sony_liv_48.webp)
![A case study highlighting the design and development work done for the edutech platform NijuEDx.](/media/work/1440-x-810-for-website-niju-edx.jpg)
![Logo of NijuEDx](/media/work/niju_edx_48.webp)
![A case study brief about the transformational UI UX design of EarlySalary to Fibe.](/media/work/1440-x-810-for-website-fibe.jpg)
![Logo of Fibe](/media/work/Final_Fibe_logo-01_2_1.png)
![A case study brief about the design support provided for Jane Goodall Institue’s Indian initiative.](/media/work/Roots__Shoots.jpg)
![Logo of Roots & Shoots](/media/work/Jane_Goodall_49.png)
Culture
Our secret to success, based on the Jeevanvidya philosophy
The attitude of gratitude
The attitude of wellness
The attitude of learning
An attitude of
Gratitude
1500+
Thoughts spread in the world
An attitude of
Wellness
150+
Fitness Thursdays played
An attitude of
Learning
250+
Learning Saturdays conducted
Clients
We'll let the brands speak for us
![Logo of Netflix](/static/web/images/clients/netflix.png)
![Logo of ICICI Direct](/static/web/images/clients/icici.png)
![Logo of Disney+ Hotstar](/static/web/images/clients/hotstar.png)
![Logo of HDFC Bank](/static/web/images/clients/hdfc.png)
![Logo of Kotak Mahindra Bank](/static/web/images/clients/kotak.png)
![Logo of Voot](/static/web/images/clients/voot.png)
![Logo of SonyLIV](/static/web/images/clients/sonyliv.png)
![Logo of NijuEDx](/static/web/images/clients/ibdx.png)
![Logo of Bajaj](/static/web/images/clients/bajaj.png)
![Logo of Tata Motors](/static/web/images/clients/tata-motors.png)
![Logo of Orra](/static/web/images/clients/orra.png)
![Logo of Tata Neu](/static/web/images/clients/tataneu.png)
![Logo of Avesha](/static/web/images/clients/avesha.png)
![Logo of The Chatterjee Group (TCG)](/static/web/images/clients/chatterjee.png)
![Logo of MX Player](/static/web/images/clients/mxplayer-updated.png)
![Logo of Fino Finance](/static/web/images/clients/fino.png)
![Logo of Shemaroo](/static/web/images/clients/shemaroo.png)
![Logo of Phongsavanh Bank](/static/web/images/clients/phongsavanh.png)
![Logo of Mahindra Finance](/static/web/images/clients/mahindra.png)
![Logo of Tata CLiQ](/static/web/images/clients/tatacliq-updated.png)
![Logo of Clicbrics](/static/web/images/clients/clicbrics-updated.png)
![Logo of Experian](/static/web/images/clients/experian.png)
![Logo of ICIC Prudential](/static/web/images/clients/iciciprud.png)
![Logo of Fibe](/static/web/images/clients/fibe.png)
![Logo of Excelrate](/static/web/images/clients/Excelrate.png)
![Logo of TSS Consultancy](/static/web/images/clients/TSS.png)
UI stands for user interface while UX means user experience. In simple words, UI design defines the look of your website - the appearance. UX on the other hands, defines the feel of your website - how it works. Often used in correlation, UX is the base on which your UI is built.
To understand UI/UX design in the simplest detail possible, see The Yellow Cycle .
We have different models of engagement you can choose from, according to your project's requirements. We have offerings that cater to retainers as well as project-basis needs. Visit Solutions to review the models in detail.
Well, that's an interesting and long story. You can read the entire story in About , but to sum it up - we believe in simplicity above all. We started from the most wholesome and basic shape and locked on a circle. Then we came to a color that denotes happiness and a combination of the primary colors and came upon yellow. We denoted Lemon to circle, because we add zest with our designs. Hence, Lemon Yellow.
Yes, we do. We have redesigned websites, apps, and enterprise software across industries like FinTech, OTT, E-commerce, and Data Analytics to name a few. You can see it in the Work section.