Uppercase
Building an e-commerce experience for travel gears
Designed a website from scratch with a smooth user experience that increases sales and boosts conversions.
Uppercase is a design-first brand that creates fashion-forward travel gears such as backpacks, messenger bags, duffle bags, gym bags, travel bags, and more. It is an environmentally sensitive brand of products for the youth and a taste for things that don’t just look or feel good, but also do good.
Fueled by design thinking, we aimed to establish Uppercase’s digital presence with a solid website that looks and feels equally good.
Challenge
One of the key challenges was to create responsive, interactive, and a user-friendly platform that connects with users. The vision was to communicate the brand’s sustainability initiatives, boost sales and conversion rates by adhering to ethical principles, and effectively put forward the brand’s best digital footprint.
Industry
E-commerceServices
UI UX designMotion graphic designCreative Quotient
Design leadUI UX designersMotion graphic designer
Our approach
Uppercase and Lemon Yellow’s collaboration brought about an innovative and user-centric e-commerce experience for eco-friendly travel gears. Our approach was to build on the brand’s established foundation, and go beyond traditional e-commerce websites for eco-friendly products. Thus, our role was to ideate, discuss, get stakeholder insights, build a design approach, and create a mobile-first, image-driven visual layout. We balanced visual aesthetics with a user flow that was easy to navigate and adapt to. All in all, we ensured curating a frictionless user journey; backed by research, led by design.
The Lemonade Process
Adding an upper-level design touch
- Research
- Requirement gathering
- Our understanding
- Competitive analysis
- Plan
- Stakeholders interview
- User interview
- Information architecture
- Explore
- UX workshop
- Wireframes
- Moodboarding
- Create
- UI design
- Design system
- Delight
- Prototyping
- Micro-interactions
- Analyze
- Quality analysis
Understanding the users
Eco-conscious travelers
This user category involves individuals who are environmentally conscious and actively make more sustainable choices in all aspects of life, including travel. They look for ethically sourced products with minimum impact on the environment.
Working professionals/students
These users travel to work or college daily, and need travel gear that can withstand the rigors of everyday travel. They prioritize stylish, efficient, and professional products with a good look and feel, that are also durable in the long run.
Sitemap
We created the sitemap that ensured easy and smooth navigation of the website for all users.
Communicate the brand’s values. Increase sales with a visually appealing website.
User-friendly, interactive e-commerce experience. Effectively translated sustainability in the visual design. Simplified the checkout process. Built trust in the brand.
Investing in the planet’s case
Map your contribution with every purchase
Explore, shop, and complete your search easily
Swift and seamless checkout process
A user-friendly shopping experience
The search for travel gears is often a hassle. We streamlined the entire experience by accommodating a variety of products on a single platform. Finding the right bag and completing the purchase is effortless with Uppercase, because every step of the process is designed to be intuitive. The platform not only facilitates the purchase of sustainable travel gear but also empowers users to make environmentally responsible choices.
The result
Lemon Yellow’s collaboration with Uppercase has brought forth a user-friendly, responsive, and appealing e-commerce platform to purchase sustainable travel gear from. The brand’s environment-driven efforts were visually translated across the website, with style and function. Enjoy a seamless shopping experience with Uppercase, the website is now live! 🎉