Clicbrics
Prioritizing convenience and transparency in property purchases
Created a technology-driven real estate platform primarily focused on helping users find and purchase properties across India.
Clicbrics is a leading online residential real estate platform in India. It offers new-age buyers with data-driven insights based on locality, price trends, property estimate, and transaction history. A combination of real estate and technology expertise, Clicbrics is pioneering a new paradigm in online real estate information search.
Driven by steady brainstorming sessions and design thinking, we aimed to build a platform that aids Clicbrics in achieving this vision, and making real estate purchases more efficient.
Challenge
Designing for a complex, multifaceted platform that serves both homebuyers and developers comes with a set of unique challenges. With advanced features like the property valuation tool that shows the estimated value of the property, we aimed to offer transparency to users in an easy and simple way. One key challenge was to build an intuitive platform that appeals to different types of users, and offers a seamless experience while navigating through property listings, project details, financing options, and more.
Industry
Real estateServices
UI UX designCreative Quotient
Design leadUI UX designersOur approach
Our focus was to simplify the home-buying process and bring a variety of real estate professionals to the same platform, from developers and agents to potential homebuyers. By understanding user needs and stakeholder insights, we defined key goals and features that will simplify the platform for all users. Our approach was to make the process of browsing properties, obtaining financial aid, and communicating with stakeholders as simple and intuitive as possible. We prioritized seamless navigation, accessibility, and trust while creating a visually appealing user-centric platform equipped with smart features.
Understanding the users
Homebuyers
This user category includes people looking to purchase a house. Typically, the prioritize factors like location, price, and amenities. In the age group of 25 to 45 years, most of the users are either first-time buyers or those upgrading to a new house. They look for clear property details, financing options, and proper trust in the seller.
Real estate agents
These users are professionals who help clients buy, sell, or rent properties. They act as intermediaries between buyers and sellers, guide them through the process, and handle negotiations as well. Agents generally seek access to a variety of property listings, and need reliable, updated information to share with the clients.
Builders/Developers
These are the users involved in constructing residential or commercial properties. Companies and individuals alike, they will use the Clicbrics platform to promote their projects, attract potential buyers or investors, and manage leads. These professionals seek visibility for their projects and rely on property listings, marketing tools, and site visit bookings to drive sales.
Homesellers
This user category involves individuals or families looking to sell their properties. They list their homes to attract potential buyers and seek an efficient process to secure the best price. Sellers look for platforms that provide good exposure, ease of listing, and pricing insights. They value transparency in negotiations and often need help in documentation and legal aspects of selling.
Lack of transparency, causing confusion among users. Unclear property details. Limited market insights.
User-friendly platform. Interactive features like 360Β° virtual tours, simplified property search, map-based easy search, and streamlined transaction process.
Enabling trust in real estate
Transforming search: Find your ideal home, effortlessly
Discover homes the easy way: Smart search, clear results!
Everything you need to know in one place
Find, compare, and buy seamlessly
Finding your dream house can often be a long, stressful process. Our goal was to design an intuitive platform that helps users easily compare and navigate through multiple properties. Whether the user is buying, renting, selling, or investing, Clicbrics becomes a one-stop solution to find the perfect real estate platform without any hassle. The search becomes more smart with advanced features that make the process more efficient and time-saving.
The result
We collaborated with Clicbrics to create a user-centric platform that makes finding and purchasing property more convenient. With clear filters, detailed listings, and easy navigation, we designed a platform that has helped many users make confident, more informed decisions. By streamlining the real estate journey, we have made the entire process hassle-free, more transparent, and delightful! π