Bridgestone
Designing a contemporary and classic technical service manual
Creating and designing an all new technical service manual for a global brand to be used by their employees, pan India.
Bridgestone is a Japanese tyre manufacturer that has built a name for itself in the Indian automobile industry with its state of the art products. As a renowned company, its goal is to
provide cutting-edge Japanese technology to India and the global market.
With the help of design thinking, we were able to create a technical service manual that captured the essence with illustrations that spoke the user's language.
Challenge
We needed to curate and design a visually pleasing manual for the employees of Bridgestone. The main goal was to create a new version of the manual that was the right balance of content and visuals without causing information overload.
Industry
ManufacturingServices
Graphic designCreative Quotient
Graphic designers
Our approach
Lemon Yellow and Bridgestone's collaboration was all about illustrating a manual that would capture the essence of the manual visually and cover every important detail.
Information overload. Content heavy. Monotonous designs.
Polished illustrations. Restructured content. Cohesive design language.
Simple, fresh and functional designs
With every illustration we created, we paid close attention to every detail. We wanted to ensure that every aspect of the manual was optimised for clarity, coherence, and aesthetic appeal.
Eye on the details
Redesigning a service manual also came with the responsibility of maintaining every important technical detail covered in the manual. Every detail was carefully looked into with every layout and imagery.
The result
The result was a brand new user manual that was fit for a global company while speaking the design language of their local employees!🎉