Modern digital revamp built for appeal and autonomy

Meeting the brand’s vision with practical solutions that cater to different markets worldwide, encouraging growth and success.

A global investment firm, Beta Lab provides capital and strategic guidance to businesses across diverse sectors. They have a strong international network and a vision for scalable growth. Beta Lab partners with companies to help them evolve, expand, and thrive in global markets. This chain of growth started with a digital revamp of their website, one that reflects their vision and mission thoroughly.

With several brainstorming sessions and a structured approach, we aimed to build an intuitive and efficient platform for Beta Lab.

Challenge

What we needed to redefine

Beta Lab’s existing website lacked the visual appeal and backend control that the brand was looking for. It called for a modern digital revamp, a website that is clean, responsive, and flexible. The key challenge was to create a fast, scalable, and easy-to-manage platform that gave the team complete autonomy over content updates and reflect the brand’s progressive thinking.

Industry

FinTech

Services

Full-stack development

Creative Quotient

Development leadFront-end developer

Our approach

Beta Lab🤝 Lemon Yellow

Fibe 🤝 Lemon Yellow

With a focus on speed, design flexibility, and content independence, we aimed to build the website for entirely on Webflow. We began by shortlisting multiple Webflow templates based on the brand’s design and functional needs. Once the final template was approved, we worked to swiftly bring the site to life. Our collaboration also extended to content writers to ensure that the visuals and messaging were in complete harmony.

The Lemonade Process

Adding a robust zest to the process

Research
Requirement gathering
Our understanding

Plan
Competition analysis
Information architecture

Explore
Template browsing

Create
Full-stack development
Animation

Delight
Design enhancements
Interactions

Analyze
User testing
Quality analysis

Understanding the users

Start-ups

This user category includes emerging businesses that need to accelerate their growth while navigating market challenges. They seek both financial support and strategic expertise to scale effectively in competitive environments.

Entrepreneurs

These users are individuals or small teams aiming to bring refreshing, innovative ideas to life. They look for funding, mentorship, and a strategic direction needed to transform their concepts into tangible and scalable businesses.

Established businesses

These users include well-established companies looking to expand into new markets, optimize their operations or develop new strategies. They require advanced business solutions, resources, and the capital to smoothly drive their next phase of growth.

What was the problem

Inflexible design system. Lack of centralized content and form management.

What Lemon Yellow did

Low-code development delivery. Smarter workflow. Dynamic CMS. Streamlined updates.

Developing a do-it-all dashboard

Centralized for efficiency

Let the carnival begin!

After finalizing the template, we revamped the frontend of the website, giving it a brand new look. Beyond the visual upgrade, one of the key enhancements was creating a unified, centralized dashboard. The Webflow CMS enabled the team at Beta Lab to manage all the content, from team profiles to insights, without any code whatsoever. We also eliminated the need for third-party tools by configuring the integrated forms to store responses directly within the dashboard.

This multipurpose, all-in-one system not only streamlined content updates, but also made lead tracking seamless, thus creating a workflow that is both scalable and efficient.

The result

Our happy ending

Our collaboration with Beta Lab resulted into a fast, scalable, smarter solution. The new website delivered a smooth navigation flow, easy content management, and a seamless experience from start to finish. An efficient solution that not only solved all the previous issues, but also met new requirements that resulted in a huge success for Beta Lab! 🎉