Bajaj Freedom
Designing the website for the world's first CNG bike
Built a journey powered by user-centric design and development to support the ultimate eco-friendly commuting experience.
A leading Indian multinational automotive manufacturing company, Bajaj Auto is a renowned brand in the world of automobiles. Bajaj Auto is the world’s largest manufacturer of three-wheelers,
and a significant player in the two-wheeler market too. By bringing innovation and environmental consciousness together, Bajaj introduced Freedom, the world’s first CNG motorcycle, and a
revolution in green commuting.
We embarked on the UI UX design journey for Freedom with a single vision in mind: to create a user interface that not only enhances the website experience but also underlines the bike’s
eco-friendly ethos.
Challenge
The Bajaj Freedom is a pioneering product in its industry. For a bike that is first of its kind, our primary aim was to communicate the technical advantages and unique features of the bike. In the process, we also intended to avoid overwhelming the users, and help build trust in the new CNG technology. Another key challenge was to balance heavy interactions and content while maintaining fast load times, smooth transition, and cross-device compatibility. We wanted to deliver a high-impact experience without affecting the speed and efficiency of the website.
Industry
AutomotiveServices
UI UX design Motion graphic design Web developmentCreative Quotient
UI/UX designers Motion graphic designers Frontend developers
Our approach
The partnership between Bajaj Freedom and Lemon Yellow resulted in a modern, sleek, and user-friendly design. Our goal, while designing the website for Freedom CNG motorcycle, was to create an engaging experience that highlights the bike’s unique features. We followed an agile process where we aimed to combine rich animations with optimal performance, and convey the benefits and functionality of the bike, as easily as possible. With a focus on optimizing animations, transitions, and loading strategies, we ensured effortless navigation and high performance of the website - making the digital journey as dynamic as the ride itself.
The Lemonade Process
Adding a thrilling zest to the process
- Research
- Competitor analysis
- Stakeholder interview
- Plan
- Information architecture
- Explore
- Moodboarding
- Wireframes
- Create
- UI UX design
- Web development
- Delight
- Micro-interactions
- Prototypes
- Analyze
- Quality analysis
Understanding the users
These are users that need reliable transportation in their every day lives, to run daily errands and tackle other tasks. Fuel efficiency is of utmost priority to such frequent riders, followed by commuting comfort. Both of these needs now met with Freedom.
This category of users particularly choose eco-friendly transportation such as bicycles, electric vehicles, or public transit, to reduce their impact on the environment. A private and environment-friendly vehicle like Freedom is just the need of hour for the green commuters.
We kickstarted the project with a fruitful workshop to
gather all the essential information.
Sketched out a few concepts to bring our ideas to life
that add profound meaning to this website.
Introducing a brand new technology. Featuring distinct qualities of the bike without overwhelming the users.
Built a trustworthy digital experience. Highlighted the new CNG technology and features with a consistent theme to instill confidence in the users.
Smooth rides from here on
By adopting a user-centric approach, the design ensures intuitive and easy navigation, enabling users to quickly find the information they need. Empowered with new technology, the bike has many new features to learn about. Thus, our goal was to educate potential buyers about the benefits of CNG by seamlessly integrating clear and concise explanations without overwhelming the users.
Exploring the details with code
Design and development went hand in hand during for Bajaj Freedom. We built a performance-driven and visually immersive website that allows users to explore the bike effortlessly. A structure was designed in advance to implement all sections efficiently. Asset optimization ensured faster loading times and scroll-based animations enhanced storytelling and smoother interactions. Most importantly, the implementation of clean and efficient code resulted in a website that was not only compatible across devices, but also assured better search rankings and accessibility.
The result
Our partnership in creating this conceptually-rich user journey has been transformative. Watching our work enhance Bajaj Freedom’s presence in the eco-friendly motorcycle market, during and post product launch, was the perfect way to wrap up this collaboration! 🎉