1/6
Research
You can't have a lemonade without the glass, and you can't have a design without research. We put on our Sherlock hats and conduct user research & competitive analysis - to establish user needs.
Deliverables
2/6
Plan
Just as you determine how much water you'll need for the lemonade, it's important to determine the plan of action before designing. Planning gives us a clear direction of what we need to do to move forward & avoid any mishap.
Deliverables
3/6
Explore
This is one of our favorite parts - getting to brainstorm with our team and explore our creative options. We set the right tone for you and your user - basically seeing how much juice we can add to the lemonade to make it perfect.
Deliverables
4/6
Create
As much as everyone would like us to jump to designing - this is where we truly start bringing our ideas to life. We apply all our research, planning, and exploring on the screen to create prototypes that sweeten the drink.
Deliverables
5/6
Delight
Just sweetening the process with design is never enough. We add a cool touch of delight with micro-interaction and micro-copy. Result? Making the design deliver an ‘Aha!’ moment, just the way a cold lemonade does.
Deliverables
6/6
Analyze
The process never ends with just making the lemonade. We test it to make sure we have got it right. This testing includes A/B testing and usability testing, among others, to see if we need to make any adjustments.
Deliverables
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POV: You are a project
