UX writing for context
Adding meaning to actions with copy
UX writing in progress
Why UX Writing
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- Provides clarity of action
- Assists users to action
- Communicates brand’s voice
- Builds trust
- Establishing customer experience
- Creating a brand identity
- Making your product humane
- Adding delight
- Scope-based timeline
- SEO-centric content
- Contextual copy
- Delightful microcopy
Decoding UX writing
Understand
Getting to know and learning the brand's language.
Research
Understand the voice of the users.
Plan
Create a repository of keyword-rich content.
Write
Put down all the analysis & data into use, through words.
There’s a stark difference between copywriting or content writing and UX writing. Copywriting is pure advertising, aimed at writing content that sells. Content writing is written with the purpose of either educating or entertaining your users.
UX writing is a mixture of both and, most importantly, contextual. UX writing is about understanding who your users are and writing in a tone that they not only understand but are compelled to take action by.
UX writers have to understand their users reading patterns and habits. Internet has changed people’s reading habits and it becomes a UX writer’s job to understand that in order to cater to it.
All this along with maintaining the brand’s language while catering to users' needs.
In short, UX writing is more detailed, focused, and intent-driven than copywriting or content writing.
A UX writer is involved in the project right from the beginning. It’s essential for them to be part of every project discussion to understand the mindset of the stakeholders, users, and designers. UX writers work in collaboration with UI & UX designers to understand the project needs and progress.
Content is written in sync with the design. Content can influence design to change or vice versa, depending on the ratio of importance.
SEO is not part of UX writing. UX writing is about writing user-centric content while SEO makes the said content discoverable for search engines. But, they do go hand-in-hand. At the end of the day, discoverability matters.
So the job of UX writing is to allure the users, while SEO does the job of alluring search engines. We have a writing team who takes care of both parts, in case that’s what your project scope demands.
Microcopy is that tiny piece of content you find on any website or app. From the text on CTAs, error & popup messages to hint texts, every piece of content that establishes trust with the users is microcopy. Microcopy has 3 aims: to make users feel comfortable, solve their doubts/concerns, and inform them of their actions.
We add another purpose to it: delight. When you make microcopies delightful, it creates an experience worth remembering - in a good way.
Microcopy has to be brief, contextual, action-oriented, and direct.