UX audit for elevation
The thought of redesign should always start with UX audit
UX audit in progress
UX audit is a useful tool in your journey of redesigning. UX audit refers to a team of design experts, evaluating your existing product thoroughly to determine what works and what doesn’t.
Why UX AuditKnow More
Popularly, UX audit is done by companies who need to revamp their digital product. It’s also helpful for startups, who want to move from the MVP to a market-ready product. Through methods like heuristic evaluation, usability testing, and competitive analysis, you can find out which areas of your existing digital product need improvement.
- Gives clarity on pain points
- Improves functionality
- Identifies areas of improvement
- Provides a clearer picture of issues
- Redesigning a digital product
- Retaining user flow
- Increasing conversion rate
- Improving user experience
- 7 days of intense analysis
- UX audit report
- UX strategy
- User journey flow
Decoding UX audit
The detailed, logical process of data collection & analysis
Decoding the product’s expectations & users' needs.
Gather all the necessary data to understand the challenge.
Reviewing the findings to provide user-centric solutions.
UX audit is like checking up on your product’s health. It’s extremely important to keep your product running smoothly, with minimal glitches. Think of it as a maintenance check without which your product wouldn’t survive.
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Heuristic evaluation is a process where designers refer to the industry best & established evaluation method to assess the usability of any product. There are ten commandments, known as the Nielsen-Molich heuristics, that help designers set a benchmark for good user experience design. Heuristic evaluation helps create a checklist of things that need to be improved. It’s an industry and expert-verified method because it creates a very neat & detailed instruction manual for a good user experience.
Competition analysis is where we determine the quality of other brands in the similar domain as yours. Our team of designers lists down all the brands that are your direct competitors - if you have any of your own, you can share that with us as well. Then we do a thorough usability check on their products to determine what works best for them and what doesn’t. At the end of this analysis, we provide you with a report that has a detailed and analytical review of our findings. Please note that a competitive analysis doesn’t entail a market analysis. Our competition analysis purely revolves around design and experience.
Since UX audits are purely about design and experience analysis, a team of experienced UI & UX designers conducts these audits. If need be, according to the scope of the project, other departments - like development, content, visual design, etc. - are included in the audit for detailed takeaways.
Anytime you see the scope for improvement in any product, it should start with a UX audit. Ideally, it would be beneficial for companies to conduct UX audits on a periodic basis. UX audits should be like regular health checkups to maintain a good experience of your product. Realistically, UX audits are conducted when a product moves to the redesign phase. Or in the case of startups, when the product needs to be launched in the market, moving away from its MVP stage.
Generally, no. Clients or stakeholders are consulted before a UX audit is conducted at the first stage - understand. This is where we get as much information from you as possible to move ahead. Users are kept the primary focus during any UX audit. Clients/stakeholders are involved before and after the UX audit is done; rarely during the audit.