User research for satisfaction
Understanding the end user to design a tailored product
User research in progress
User research is conducted to understand your users' needs, analyze their behavior, and understand their pain points so that you can solve them with your product. It helps designers to design
with focus.
The most reliable of user research methods, qualitative research is also known as primary research. Qualitative research employs methodologies that give you opinionated data on how your users think & behave.
Benefits
- Gives a clear user perspective
- Unbiased, direct data
- Creates product credibility
- Provides clearer insights
Suitability
- Understanding diverse users
- Identifying user needs
- Creating a user-centric experience
Expectations
- Scope-based timeline
- User interviews
- Card sorting
- Usability testing
- UX report
A useful method to conduct research in huge numbers, with a quick turnaround time. It is used to get measurable data that supports the claims of qualitative research. It gives you data in numbers.
Benefits
- Helps you find patterns
- Provides statistical data
- Helps avoid ambiguity
Suitability
- Gathering large data
- Small & quick timeline
Expectations
- Scope-based timeline
- Surveys
- A/B testing
- UX report
Decoding user research
The long yet essential process of understanding your users
Understand
Discovering what is useful (or not) for your users.
Explore
Testing your users’ behavioral & attitudinal patterns.
Analyze
Reviewing the findings to provide user-centric solutions.
User research helps you design for success. After all, it’s users who are going to use the product you are designing with us. If it doesn’t suit their needs, it fails to serve its purpose. User research helps to define that purpose.