Social media for marketing
Make the most of public platforms
Social Media
- Boosts brand awareness
- Helps understand user insights
- Communicates brand messaging
- Builds a two-way street of communication
- Increases reach
- Curating authentic content
- Extending brand's presence
- Made rich with concepts
- Creating public impact
- Making your brand humane
- Detailed quarterly strategy
- Concept & content calendar
- Keyword-rich content
- Supporting design and animations
- Monthly analysis and reports
Decoding social media
Research
Kickstart with comprehensive groundwork.
Ideation
Brainstorm on relevant trends and topics.
Content
Curate platform-centric valuable content.
Design
Add visual character to content.
From a broader lens, social media marketing and SEO (search engine optimization) are two completely different branches of marketing. While social media tends to be more creative and informational, SEO extensively looks at the more technical aspects of content.
Search marketing covers SEO, and focuses on establishing brand discoverability. Whereas the primary goal of social media marketing is to build and nurture a community around a brand. This is achieved by developing engaging, relevant content that resonates with the target audience. Social media can leverage SEO to create keyword-rich content, and together, they can work in sync to attain a business objective.
Like design, social media is industry-agnostic. In a world that heavily relies on sharing and consuming content online, social media marketing becomes a promising funnel of reach and engagement for the brands. Brands, thus, aim to create engaging, good-quality content that adds value to the users’ lives.
Strategic content helps establish the brand’s presence beyond the usual areas of marketing, irrespective of what field or industry your business belongs to. It’s almost a one size fits all!
Social media marketing bridges the gap between businesses and its customers. With the right tone of voice and brand identity, social media can be leveraged to put your best foot forward.
It also makes your brand more approachable and appealing, bringing you closer to your customers. Once the user trusts your brand positioning, serving them via these platforms becomes a cakewalk.
What looks like a single social media post at the front, has a lot of thought in the back. From strategy, concept, content, design, animation, it’s an entire package. The timeline of one post, then, depends on all the ingredients you choose to make a post. It is generally prepared within 2-3 days, or less, as the time and situation demand.